We Buy Houses vs. Traditional Sales: Which Is Better For Your Kennesaw Home in 2025?
Selling your Kennesaw home in 2025? You've got two main paths: work with cash home buyers or go the traditional route with a real estate agent. Each option has serious trade-offs that'll impact your timeline, your wallet, and your stress levels.
Let's break down both options so you can make the right call for your situation.
We Buy Houses (Cash Buyers): The Fast Track
What Makes Cash Buyers Different
Cash home buyers like Queen Capital Properties specialize in quick, no-nonsense transactions. We purchase homes directly from homeowners, eliminating the typical real estate dance of showings, negotiations, and financing contingencies.
The Big Advantages
Speed is king. Most cash buyers can close in 7-30 days. Some deals wrap up in as little as a week. Compare that to traditional sales averaging 84 days from listing to closing, and you'll see why homeowners facing foreclosure, job relocation, or financial pressure often choose this route.
Sell as-is. Got a leaky roof? Foundation issues? Outdated kitchen from the 1980s? Cash buyers purchase homes in any condition. You won't spend a dime on repairs, staging, or improvements.
Zero hassle factor. No open houses. No strangers walking through your personal space. No last-minute deal killers. You get an offer, decide yes or no, and move forward.
No seller costs. Traditional sales hit you with 5-8% in realtor commissions plus closing costs. Cash buyers typically cover all closing expenses, so your offer amount is what you actually receive.

The Reality Check
Lower offers are standard. Cash buyers typically offer 60-75% of market value. On a $400,000 Kennesaw home, you might see offers around $240,000-$300,000. That's a significant gap from market value.
Limited negotiation. These aren't traditional negotiations. You get an offer, and it's usually take-it-or-leave-it. No bidding wars or counter-offers to drive up the price.
One buyer only. You're dealing with a single company instead of potentially dozens of interested buyers competing for your property.
Traditional Sales: Playing the Market Game
How Traditional Sales Work
Working with a real estate agent means listing your home on the MLS, conducting showings, and waiting for qualified buyers to make offers. Your agent handles marketing, negotiations, and paperwork while you maintain control over timing and pricing decisions.
The Major Benefits
Maximum market value. Traditional sales typically net 85-95% of market value after commissions and costs. In Kennesaw's current market, with median home prices around $391,000, that's substantial money.
Competitive bidding. Multiple interested buyers can drive your sale price higher than asking price, especially for well-maintained homes in desirable neighborhoods like Legacy Park or Heritage Club.
Professional guidance. Experienced agents understand Kennesaw's market trends, pricing strategies, and legal requirements. They handle complex negotiations and protect you from potential legal issues.
Broader exposure. MLS listings reach thousands of potential buyers through multiple websites, agent networks, and marketing channels.
The Downsides You Can't Ignore
Time commitment is real. Average time from listing to closing runs about 84 days in Georgia. That breaks down to roughly 43 days to get an offer, plus 41 more days for loan processing and closing.
Preparation costs add up. Most homes need some work before listing. Staging, minor repairs, and improvements typically cost 1-3% of home value. On a $390,000 home, that's $3,900-$11,700 upfront.
Commission fees bite hard. Realtor commissions typically run 5-8% of sale price. On that $390,000 sale, you're looking at $19,500-$31,200 in fees.
No guarantees. About 21% of home sales fall through in Georgia due to inspection issues, appraisal problems, or buyer financing failures. You could invest months of effort with no result.

Side-by-Side Comparison: The Numbers
| Factor | Cash Buyers | Traditional Sale |
|---|---|---|
| Timeline | 7-30 days | 84+ days |
| Sale Price (on $400K home) | $240K-$300K | $340K-$380K |
| Your Costs | $0 | $20K-$35K+ |
| Repairs Needed | None | Usually required |
| Showings | None | Multiple weekly |
| Certainty | Very high | Moderate risk |
| Paperwork Hassle | Minimal | Extensive |
Which Route Makes Sense for Your Situation?
Choose Cash Buyers When:
You're facing foreclosure or financial hardship. Speed matters more than maximizing profit when you need to stop foreclosure proceedings or resolve debt quickly.
Your home needs major work. If you're looking at $15,000+ in necessary repairs, cash buyers might net you similar money without the upfront investment and risk.
You're managing an inherited property. Out-of-state inherited homes often make more sense to sell quickly rather than managing repairs and showings from a distance.
Time constraints dominate your situation. Job relocations, divorce proceedings, or other life changes sometimes require quick resolution over optimal pricing.
You want absolute certainty. Cash offers rarely fall through, while traditional sales carry inherent risks right up to closing day.

Go Traditional When:
Your home is move-in ready. Well-maintained properties in good condition typically perform well in traditional sales, justifying the extra time and effort.
You have 3+ months available. If your timeline allows for proper marketing and buyer search, traditional sales usually deliver significantly higher net proceeds.
Your neighborhood is hot. Homes near top-rated schools like McClure Middle School or in established neighborhoods often attract multiple offers, driving prices above asking.
Maximizing profit is priority one. The difference between cash and traditional sales can easily exceed $50,000-$100,000 on higher-value Kennesaw properties.
You're comfortable with the process. Some homeowners actually enjoy the traditional sale experience and don't mind showings and negotiations.
Making the Smart Choice for 2025
Kennesaw's real estate market in 2025 shows continued strength, with inventory levels normalizing after several years of extreme seller's markets. This creates opportunities for both selling approaches.
For cash buyers, current market conditions mean you're competing with other investors, potentially creating slightly better offers than in previous years. However, you're still looking at significant discounts from market value.
Traditional sellers benefit from sustained buyer demand, especially for homes under $450,000. Interest rates have stabilized, and qualified buyers are actively searching in Kennesaw's desirable school districts and commuter-friendly location.
The bottom line: If you can afford to wait 2-3 months and your home doesn't need major work, traditional sales typically deliver $50,000-$150,000 more in net proceeds on average Kennesaw properties. If speed, convenience, and certainty matter more than maximum profit, cash buyers provide a reliable solution.
Ready to explore your options? Queen Capital Properties buys homes throughout Kennesaw and the greater Atlanta area. We provide fair cash offers with quick closings, handling all the details so you can move forward with confidence. Contact us today for a no-obligation offer on your Kennesaw home.
Your specific situation determines the best path forward. Whether you choose speed or maximum value, make sure you understand exactly what you're getting into before signing any agreements.
